About the Author - Natallia Sakovich

In eCommerce and CX, feedback is a potent tool for service enhancement, but it wouldn’t work without the right analysis. Every day, organizations worldwide collect millions of user comments, but either don’t realize their value or don’t know the methods of user feedback analysis. In this article, we’ll tell you how to create an efficient […]

The current IT landscape of most companies can be described by the word “hybrid,” meaning that business processes are managed by the aggregation of local, mobile and cloud applications. Diverse integration tools should make all of them work as a coherent system, providing interoperability, flexibility and seamless data sharing between numerous components. But using many tools […]

The insurance industry is associated with a fast work pace and a large number of daily applications. For insurance specialists, there is a limit on how much work they can handle quickly and effectively, so insurance companies risk losing clients. The best solution is to build an insurance agency software and automate most of the […]

Reliable connections between customers and businesses, seamless customer experience and smooth commercial transactions enable conversions and high client loyalty. A well-thought-out CRM (customer relationship management) system is a key to success as it allows salespeople to approach customers in the most efficient way. For the 12th consecutive year, Gartner names Salesforce a leader in the Magic […]

Online interaction between customers and companies has become a normal practice today because it helps streamline eCommerce and provide the seamless customer experience. This article presents an overview of one of the most effective tools for business communication as of now — chatbots.

A huge ecosystem of connected devices, named the Internet of Things, has been expanding over the globe for the last two decades. The IoT system can function and transfer information in the online mode only when devices are safely connected to a communication network. What makes such a connection possible? The invisible language allowing physical […]

CMS platforms provide a wide range of features that allow companies to develop high-performance websites with dynamic content and a user-friendly interface. That’s why it may be a real challenge to choose the best web content management system suitable for your marketing strategy. This article is a review of the popular CMS — SDL Web […]

The human mind generates an endless number of ideas that may turn into valuable assets and start bringing profits. Such intangible creations are called intellectual property (IP).

On-premises infrastructure faces many challenges and may become ineffective for business at some point. But what is the alternative? The most advanced solution by now is moving your legacy system to the cloud. Microsoft Azure is one of the leading cloud platforms with offerings such as Infrastructure as a Service (IaaS), Platform as a Service […]