About the Author - Mikhail Shtura

Mikhail Shtura

SAP Commerce Cloud Architect, Tech Lead

Mikhail is an accomplished SAP Commerce Cloud Architect recognized for designing scalable, secure, and high-performance ecommerce architectures. His expertise spans platform modernization, complex integrations, and optimization of digital commerce ecosystems. Mikhail actively shares his expertise as a speaker at technical conferences, helping teams build reliable, flexible, and future-ready commerce solutions.

E-Commerce & CX, SAP CX

SAP Customer Experience (CX): Complete Guide

SAP Customer Experience, usually shortened to SAP CX, has evolved from a classic front-office suite into a connected portfolio for commerce, sales, service, engagement, and customer data.

Maryia Shapel

Jun 01, 2026

AI & Machine Learning, SAP CX

SAP CX AI Toolkit: Improving Customer Experience Through AI

If only shopping were more interactive. If only we could upload a photo of an item we love and instantly find similar products. Or automatically generate rich, multilingual product descriptions for our catalogs. Or have an AI-powered assistant ready to answer every customer question instantly.

Anastasiya Paharelskaya

Nov 04, 2025

Digital Transformation, SAP CX, Technologies & Tools

SAP Commerce Cloud (ex.Hybris) and S/4HANA Integration

In our previous articles, we’ve talked a lot about the benefits of SAP Commerce Cloud and the advantages this reliable platform brings to companies all over the world: it helps withstand high-load periods during Black Friday and Christmas sales, it improves customer experience, and of course, it drives sales. But have you ever thought about […]

Anastasiya Paharelskaya

Jan 08, 2025

E-Commerce & CX, SAP CX

SAP Commerce Cloud vs Shopify: A Detailed Comparison for Businesses

Whether you’re a small enterprise looking for a straightforward solution or a large corporation seeking a robust, customizable platform, choosing the right ecommerce software is key to optimizing operations and ensuring long-term growth.

Anastasiya Paharelskaya

Nov 18, 2024

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