Migrating a Premium Grooming Brand to a Scalable Shopify Architecture

Challenge

Brooklyn Soap Company’s existing store operated on Magento 2, which became a bottleneck for scalability and impacted development speed.

The objective was to migrate the entire store to Shopify, rebuild all key features, implement a new design system, and enhance overall storefront performance and flexibility.

Key challenges included:

• Incompatibility of Magento data format with Shopify
• Complex custom features requiring reimplementation on a new platform
• A completely redesigned storefront that had to be built from scratch
• The need for a highly flexible admin experience for marketing teams
• A custom Discovery Set “bundle builder” to allow users to create their own product bundles

Solution

SaM Solutions’ team successfully migrated Brooklyn Soap Company’s storefront from Magento 2 to Shopify, delivering a fully custom Shopify theme from scratch.

Full data migration

We performed a comprehensive data migration to preserve business-critical information:

• Customers, orders, products, and collections
• Store metadata and configurations

To address Magento-Shopify data format incompatibility, we developed a custom Python-based converter that transformed exported Magento data into Shopify-compatible structures.

Custom Shopify theme development

We built a bespoke Shopify theme from the ground up, based on approved Figma designs.

• Complete front-end implementation
• Highly customizable sections for marketing teams
• Custom metafields architecture for a modular product detail page (PDP)
• Custom store locator
• Enhanced UX elements including a unique cart drawer with a shipping progress bar, upsell logic, and custom discount rules

Reimplementation of custom features

Critical features from the original Magento setup were rebuilt and enhanced within Shopify.

• Discovery Set / Bundle Builder: Fully integrated into the Shopify front end using native line item attributes (no app required).
• Custom Checkout Extensions: Tailored upsell logic inside checkout based on cart composition.
• Yotpo Loyalty Program Integration

Multi-market enablement

We made it possible to run multi-market operations by managing unique product content, media, and messaging for each region through Shopify Markets.

Success

The migration to Shopify provided Brooklyn Soap Company with a high-performing, modular ecommerce platform built for growth. Key outcomes included:

• Seamless transition from Magento to Shopify
• Fully custom Shopify theme with complete design fidelity
• In-house bundle builder and no third-party app dependency
• Unique checkout upsells that increase average order value (AOV)
• Improved store flexibility and scalability
• Faster go-to-market for new regions with multi-market content
• Streamlined product and content management with metafields
• Enhanced UX and cart conversion through custom drawer and logic

Brooklyn Soap Company now operates a modern, flexible Shopify storefront that supports its continued expansion and evolving customer experience needs.