Scaling a Premium Whisky Marketplace with Adobe Commerce

Challenge

Despite a strong brand and unique product offering, the existing ecommerce platform based on Adobe Commerce faced limitations that hindered growth and user experience.

The platform struggled with performance issues, which affected page load times and overall usability. At the same time, the richness of product data (large images, technical specifications, and detailed descriptions) placed additional strain on the system.

Hard To Find Whisky also needed a scalable solution that could support future feature development and ensure consistent performance across international markets.

Beyond performance, there was a clear opportunity to enhance usability. Navigation, search, and product discovery required refinement to match the expectations of a premium audience browsing a complex catalog of rare items.

Solution

At SaM Solutions, we approached the project as both a technical upgrade and a strategic transformation. The goal was not only to stabilize the platform but to elevate the entire digital experience.

We implemented a full upgrade to Adobe Commerce, ensuring a more robust and scalable foundation for the business.

UX and design improvements

SaM Solutions’ team conducted a comprehensive audit of the existing interface and user journeys. Based on this analysis, we redesigned key elements to create a more intuitive experience.

The new interface emphasizes clarity and ease of navigation, allowing users to explore complex product categories effortlessly. The responsive design ensures seamless interaction across desktop, tablet, and mobile devices.

Wishlist functionality

To support customer engagement and repeat visits, we implemented a wishlist feature. This allows users to save desired products in one place, which is a critical capability for collectors who often compare items or wait before purchasing.

Enhanced site search

Given the complexity of the catalog, search functionality plays a central role. We integrated an improved search system that enables users to quickly locate specific bottles, brands, or characteristics. This significantly reduces the time required to find products and enhances the overall shopping experience.

Structured product categorization

We introduced clearer product categorization and logical taxonomy improvements. This ensures that users can browse efficiently, even within a large and diverse inventory.

Social integration

To amplify reach and engagement, we embedded social sharing capabilities. Customers can now easily share products with their networks, supporting organic growth and brand visibility.

Success

Due to collaboration with SaM Solutions, Hard To Find Whisky strengthened its position in a competitive global market. The transformation delivered measurable improvements across both technical performance and user experience.

The platform is now stable, scalable, and aligned with the expectations of a premium global audience. Users benefit from faster navigation, clearer product discovery, and a more engaging interface. Mobile usability has been significantly improved, ensuring that customers can browse and purchase seamlessly from any device.

The addition of wishlist functionality and enhanced search has increased user interaction and supported higher conversion potential.