Shopify to Adobe Commerce Migration to Improve Digital Sales for a Sporting Goods Store

Challenge

Birk Sport’s ecommerce operations were previously built on Shopify. While suitable during earlier growth stages, the platform began to limit performance and operational flexibility as the business expanded. To enhance operations, they needed a full-scale migration to a new, more reliable platform.

Another objective was redesigning the digital storefront to improve navigation, modernize the interface, and better reflect the brand identity.

Solution

SaM Solutions’ developers agreed with Birk Sport’s team to migrate the store to Adobe Commerce — a powerful platform that could provide better performance and was suitable for implementing all the functional and design ideas.

UX/UI redesign and functional improvements

In addition to the platform migration, SaM Solutions’ designers conducted a complete website redesign. Key improvements included:

• Enhanced navigation: Our team redesigned the navigation bar, organizing products into five clear categories with drop-down menus for easier access.
• Improved search functionality: We expanded the search bar with a drop-down suggestion menu categorized by product, type, and relevant website pages.
• Optimized shopping cart: We introduced a dropdown shopping cart in the website footer, providing a clear view of selected items and pricing.
• Streamlined checkout process: SaM Solution’s developers simplified the checkout page, balancing clarity and efficiency by displaying only essential purchase details, payment options, and delivery fields.
• Redesigned home page: Our designers created a visually engaging, image-based layout to instantly communicate the website’s theme and product range.
• Reworked profile page: We organized account information into structured sections, including orders, wishlist, reviews, payment methods, and more.
• Condensed product pages: Our developers placed product descriptions into expandable submenus to avoid lengthy, cluttered pages.

Microsoft Dynamics ERP integration

A key part of the solution was establishing seamless integration with Microsoft Dynamics ERP, enabling:

• Real-time inventory synchronization across online and offline channels
• Automated order processing, reducing manual intervention
• Centralized customer data management
• Accurate financial and reporting workflows

This integration created a unified digital ecosystem, eliminated data silos, and improved operational efficiency.

Success

After migration to Adobe Commerce and redesign, Birk Sport’s digital store showed better performance and became more stable. It also drove higher sales for items that weren’t selling as well before. This improvement stemmed from the navigation and search bar optimization that streamlined the user journey. Additionally, refined cart and checkout page designs led to a more seamless purchasing process, so that time spent on the cart page reduced and conversions accelerated.