Custom Multitenant Platform for an International Streaming Service

Challenge

With millions of daily users, the company needed a modern, scalable solution that could unify its services under one platform while supporting localized experiences across diverse regions and languages.

The customer required a robust multitenant web application with a multifaceted functionality and efficient localization capability for their music service.

The solution had to:

• Support multiple tenants (partners, labels, regional branches) with independent configurations and user bases.
• Offer seamless localization for various markets, including region-specific interfaces, content catalogs, and payment options.
• Be scalable and high-performing, handling millions of users and simultaneous content streams.
• Integrate smoothly with existing digital ecosystems, including third-party APIs for content management and licensing.

Solution

SaM Solutions’ team developed an efficient multitenant web application built on a robust backend and a powerful content engine.

The system provides flexible tenant management, intuitive administration tools, and advanced content localization capabilities for global deployment. The platform’s responsive front end delivers a seamless user experience across browsers and devices, maintaining a unified visual style consistent with iOS and Android mobile applications.

The project was executed under Scrum methodology, allowing close collaboration with the customer and rapid iteration cycles to continuously refine features and UX.

Success

The result is one of the most accessible and feature-rich digital content platforms in the music industry.

With the new platform, users can access songs, podcasts, videocast series, audiobooks, and live concert streams. The platform delivers a multi-layered content universe that accompanies listeners through every moment of their day: from entertainment to learning, from relaxation to inspiration.

Key achievements:

• Over 15 million downloads across platforms
• Supported on iOS, Android, web, Apple TV, CarPlay, and smartwatches
• Unified design and experience across mobile and web
• Multi-language, multi-tenant scalability achieved with minimal latency
• Highly personalized and localized content delivery