Location-Based Mobile Marketing Platform and SDK for Bitplaces

Bitplaces had the original product concept but needed an experienced development team to build the client applications and backend for its location-based services platform.

Getting location tracking right was essential: messages had to reach users when they entered or left a defined area, or stayed there for a set period.

The scope also included web tools for managing locations and campaigns, plus SDK libraries and APIs so businesses could add these services to their own apps.

SaM Solutions developed the product’s core platform, user-facing applications, and SDK libraries. Together, these components provided the foundation for creating, maintaining, and delivering location-specific services.

The core platform served as the backend, exposing product functions to client applications through dedicated interfaces. It also connected internal and third-party service components.

Location and campaign management

The Manager module provided a web interface to create and administer locations of different sizes and link them to individual services. Businesses could organize campaigns around geographic areas, time, and content criteria.

This gave administrators a single place to maintain locations and configure how associated services would be offered, supporting both local marketing campaigns and location-dependent business processes.

Messaging triggered by location events

The Messaging module let businesses create messages and define when recipients would receive them: when they entered a location, left it, or stayed for a specified period.

Messages could appear as push alerts or be delivered in the background for users to access within the application. The configurable triggers tied communication to the user’s location and visit duration.

Channels and subscriptions

Channels organized services by business location, theme, or interest. Users could subscribe to relevant channels and create personal profiles, while businesses could manage multiple locations within the same structure.

SDK and API integration

SaM Solutions developed SDK libraries, including an iPhone SDK, to help business customers integrate location-dependent services into their own applications. SDK libraries gave external applications access to user, session, and tracking management, while additional libraries could provide access to messaging, analytics, and couponing.

APIs exposed platform functions to third-party software. These integration tools made Bitplaces functionality reusable across customer applications, simplifying the addition of location-aware services to existing products and business processes.

Analytics for marketing and process improvement

The Analytics module provided feedback on messages and mobile services. Businesses could use this information to evaluate their activities and refine campaigns and location-dependent processes.

SaM Solutions helped Bitplaces turn its product concept into a working platform that combines five core capabilities to support both business users and application developers: management, messaging, subscriptions, integration tools, and analytics.

• Centralized campaign operations. Businesses could manage locations, configure messages, organize subscriptions, and review feedback within one connected platform.
• Simpler integration for business customers. SDK libraries and APIs let customers incorporate location-aware services into their own applications.
• Shorter time to market. Access to experienced developers accelerated product development and helped Bitplaces bring its solution to market.
• Access to expertise without direct hiring. The client gained the specialists needed to develop the backend, frontend, and SDK libraries without recruiting the entire team internally.